Driving an innovation agenda
Williamson began his talk about. innovation by emphasising how quickly things can dramatically change.
Only 21% of the 1982 Fortune 500 companies were still on the list in 1982. (aka Kodak and Polaroid and Motorola) He asked the question, ‘why didn’t Sony invent the iPod?’
He argued that no one is immune- ‘Higher education is now ground zero for disruption.’
The biggest barriers to innovation:
- risk averse culture
- lengthy development time
- not enough good ideas
Innovation requires leadership and recognise that different types of knowledge are needed for invention and harnessing (from thought to implementation). He argued for collaboration and integration, using Apple as an example.